Project: CB Radio Industrial Design
Brand: Crystal M & Ridge Ryder
Client: Autobarn, Supercheap Auto and Smaller Retail Groups
The Brief
Provide ongoing support for the development of the Crystal M Range, including the Industrial design for several hand-held & In-Car CB Radios, while others were sourced from suppliers in China.
Also complete the renders and product animations for marketing on the catalogue and Crystal-M Website.
In addition to this I also needed to develop several Retail POS Demo-boards for the Crystal M Range to display samples of these units in Autobarns stores across Australia.
Project Snapshot
Sold to Autobarn, Supercheap Auto and smaller retail groups across Australia and New Zealand.
Series Total Net Gross
TDJ: $2.24 Million
Autobarn: $3.3 Million
10000+ units sold from 1st release under Crystal M in Autobarn.
2000+ sold as Ridge Ryder at Supercheap Auto
Meet the Family
The Fun Stuff - My Design and Development
Example of DB477D Control layout and design exploration
For every design several varying designs and layouts were explored as sketch to narrow the design down for quick progression to CAD stage of development.
DBHO3 Proposed Concepts
The design briefs for the handhelds I designed were always quite vague so I always proposed 3 concept directions for each new model to narrow my design direction.
CAD Development
Assembly, ergonomics and aesthetics were refined in Solidworks and Keyshot. Only the external housing and exterior interface was designed.
Prototyping - Testing scale and ergonomics
3D Printing was used throughout the development process to physical hold the radio designs to get a better feel of the product scale and overall design before tooling.
Marketing Material
Renders, Animations and some Graphic Design for the Crystal M 14/15 catalogue and website content.
Product Testing
All product samples in the range were thoroughly road tested to iron out bugs and perform functionality testing.