All current product development for the existing private label JB Hi-Fi brand Audioline. The brand is currently for JB Hi-Fis pro-audio and audio accessories categories. Several products currently under development including Bluetooth devices and audio accessories.

Responsible for all product development from concept to reality on new products that are not imported, including engineering, ergonomics, aesthetics etc.

Also providing renders and animations for promotional/marketing content; as well as, designing the latest packaging graphic design currently across its entire range of new products.